Nicholas Goubert

Chief Product Officer

DaimlerX (Lab1886)

Product leader and team builder, Nicholas is a seasoned technology executive and industry expert. He leads product innovation at DaimlerX, the newly created Daimler Innovation Lab. As Chief Product Officer, Nicholas draws on his extensive experience in product strategy, innovation management, big data, analytics and location intelligence to strategically enhance, renew and expand Daimler’s product portfolio. Previously VP of Product for HERE’s Open Location Platform, he led platform strategy and innovation, delivering map services, dynamic geographical content and location-based services to automotive and IoT partners and customers.

With more than two decades of international experience in information systems, technology platforms, location intelligence and geospatial technologies, Nicholas has a deep understanding of the capabilities and infrastructure required to design and drive effective product strategies across diverse environments. This puts him in a unique position to bridge the gap between large corporations and startups, where he leverages on open innovation and an agile mindset to deliver winning and sustainable solutions for businesses.

As a trusted advisor and mentor, Nicholas plays an active role in the rapidly evolving tech, data and location industries and serves as a board member of various promising international (Europe, US and Israel) tech startups such as Cellepathy and Parknav. He is also mentoring startups in multiple accelerators in Europe, giving me a chance to help out entrepreneurs while keeping my finger on the pulse of the market. Nicholas is regularly invited to give keynotes in various international events such as SXSW, Berlin TOA or Pioneers. He is also guesting at companies’ management meeting and innovation days. Nicholas is used to engage with analysts, journalists and influencers to cover market and technology trends as well as company positioning and value proposition.