JULIE DEMARIGNY is Vice President International – of Warner Bros. Digital Group since September 2011 and is based in Los Angeles. Responsible for international developments of consumer centric, social media & data strategy, CRM, loyalty programs, digital copy, UltraViolet and mobile apps.
Relocated from France after 4 years as Executive Director France & Southern Europe of Warner Bros Digital Distribution, responsible for DTC and electronic distribution of the studio’s content over existing and emerging platforms, including electronic sell-through, VOD, mobile, pre-load and more.
Prior to that, Demarigny led Digital Business & Strategy during 7 years in the music business, serving in succession as Head of New Media at Sony Music, Global Digital Business General Manager at Sony BMG and Director of Business Development and Strategy at Warner Music. In parallel, she taught “multimedia project management” and “digital marketing” to Master’s students at La Sorbonne during 8 years.
Before that, she assumed the Production Director role at REEF, an internet software company, was Producer of the first French e-commerce website: 3suisses.fr and Manager of 3SuissesMusique/Noval music label.
Award-winner of Foundation 3 Suisses for a CD-Rom about design developed during its post-graduate diploma in New Technology from Paris VIII University, Julie Demarigny began her career in 1995 at 3Suisses Multimedia as producer of Cyberbus, a moving event promoting multimedia and internet throughout France.